The Hardbook of OrgnnizatiorzalBehavior finds its place amongseveral competitive and complementary volumes and seeks a distinctive niche. In part, this targeted niche involves an approach to the field of organization behavior (OB) as a market and thus encourages the search for ways and means tofully utilize the available supply of good work and trainedOB researchers. A better balance with the supply side will result largely from increasing the demand for standard OB services and insights. However, this volume also emphasizes areas and themes to which OB can give added or even relatively novel attention, with value to OBers as well as to users of their thought and research. The Introduction details this volume’s sense of OB as a market and identifies numerous contributionsto this volume that seek to increase the demand for what
OB can offer.